When financial industry veteran Gary Loh took over the SunMoon Food Company in 2007, the company was on the brink of bankruptcy. A strategic restructuring coupled with technological innovations have transformed SunMoon into an asset-light, customer-centric distributor of apples, pears, oranges, cherries and other fruits and food products, on pace to disrupt the market in Southeast Asia and beyond.
“With NetSuite OneWorld, we’ve been able to move our products seamlessly from farm to fork on a global scale much faster and more efficiently.” Gary Loh, Executive Chairman and CEO, SunMoon Food Company
Replacing Sage Accpac in 2016, NetSuite OneWorld gives SunMoon an agile, unified platform for business growth, spanning 11,000 points of sale to 169 customers across 20 countries, from its Singapore headquarters to Japan, Australia, New Zealand and the U.S. SunMoon has improved collaboration and transparency with more than 200 produce suppliers around the world, while transacting in nearly a dozen currencies.
SunMoon has seen its efficiency and visibility soar with the use of NetSuite for financials, inventory, CRM and B2B commerce. In just five months, automated transactions saved SunMoon 150 hours of work and an estimated SGD $20,000. SunMoon has streamlined “farm-to-fork” distribution of its perishable goods, achieving breakthrough insights into costs, sales and emerging market opportunities.
Backed by investments from Chinese ecommerce giant Shanghai Yiguo, Goldman Sachs and KKR, SunMoon’s renewed business agility has allowed it to pursue growth initiatives, such as Redmart-like ecommerce and diversification into vegetables and organic produce. NetSuite aligns well with SunMoon’s plans to leverage modern commerce and cutting-edge technologies such as blockchain, Bitcoin and AI.