Media Company ABS-CBN Global Streamlines Business with NetSuite in Two-Tier ERP Model Reporting to Corporate SAP Instance

ABS-CBN Global


ABS-CBN Global


Quezon City, Philippines, and Redwood City, Calif.


Media, Broadcasting and Entertainment

Applications Replaced

Custom-built customer management and enterprise accounting


NetSuite Advanced Partner module

“Our previous system was simply not fast enough for our people to be as proactive as we needed them to be. NetSuite provides the functionality and flexibility we needed, and a single version of the truth, with a reduced initial cost outlay.” Marvin Sanchez, Project Manager, ABS-CBN Global

Customer Success

  • Flexible, efficient two-tier ERP model with integrated reporting into parent company's SAP instance.
  • Greater speed and flexibility in rolling out products such as TFC (content broadcasted to various platforms such as satellite, cable and the Internet), StarKargo (cargo), Easy Remit (money remittance), Starry Starry Store (retail) and Sarimanok One (telco product), with transparency down to the regional level and a unified customer database.
  • Empowered hundreds of business users with self-service management capabilities, virtually eliminating reliance on IT for everyday tasks.
  • More flexible, reliable CRM, inventory tracking, sales management, accounting and order fulfillment across multiple operating regions.


  • Patchwork of software applications across multiple operating regions hindered efficiency and growth, requiring constant and costly IT maintenance.
  • ABS-CBN lacked worldwide visibility into sales effectiveness and inventory levels, and needed more structure and order in sales, marketing and fulfillment processes.
  • Adding new customer bundles, products, promotions, and locations were major tasks, requiring IT intervention and weeks of delay.


  • NetSuite was selected to disparate applications that could not meet the parent company's requirements for sophisticated, consistent CRM practices.
  • ABS-CBN deployed NetSuite to support CRM, sales management, inventory, and accounting for worldwide subsidiary.
  • The company implemented the NetSuite Advanced Partner module to streamline contact center interaction of dealers with subscribers and give dealers self-service capabilities.

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