America's Preferred Home Warranty Finds Own Path in Competitive Market

America's Preferred Home Warranty isn't just another home warranty company. In an industry dominated by large players with exhaustive networks of approved service providers, APHW stands out in a few important ways: It lets homeowners pick their own service providers; it seeks to maximise value through technology-enabled innovation; and it provides customer service based on the values of humility, honesty and accountability.


America's Preferred Home Warranty


Jackson, Mich.


General business, Insurance/Warranties, Finance/Accounting/Insurance




$10 million-$20 million


Warranty management software providers




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“NetSuite will not only help our business grow, but also help us to innovate as well, to enhance the customer experience.” Mike Sadler, VP of Operations, APHW

Growth Underscores Long-Term Needs

A system outgrown
After years of steady growth, APHW suddenly saw its business take off. Revenue was increasing 40% year over year, services were expanding to all 50 states and it added staff to keep pace, all of which combined to strain APHW's existing technology.
In search of scalability
A hodgepodge of disconnected systems rendered decision-making difficult, and conflicting financial information stored in QuickBooks and APHW's warranty management system resulted in too many errors: It needed a “forever system” that could scale with the business.
Finding a growth and innovation platform
APHW knew that the right technology platform would let it scale seamlessly to accommodate growth, while also providing continuous, real-time analytics and reporting. NetSuite's software, paired with its Advanced Customer Support, has given APHW a foundation for future growth and innovation.
Enhancing the customer experience
With NetSuite providing a cloud-based platform for innovation, APHW seeks to push the customer experience beyond what competitors can offer, whether that means building a convenient subscription service, establishing a top-notch ecommerce site or streamlining processes with strategic uses of AI.


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