Bailey Nelson

Bailey Nelson Eyes Global Expansion

Bailey Nelson has changed the face of the Australian retail eyewear sector with its outstanding customer service and stylish prescription glasses and sunglasses. Passionate employees and high-quality products all contribute to an amazing retail experience. However, with its rapid growth, Bailey Nelson struggled to manage its staff and finance systems.

Bailey Nelson


Bailey Nelson


Sydney, Australia






SAP Business One, QuickBooks, Xero


SAP Business ByDesign


4 (Australia, New Zealand, Canada & UK)


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“We believe NetSuite is the right fit for us because it can scale with us as we grow. Our previous systems were not linked, and we really needed one global platform to manage finance and inventory.” Krisnadi Ang, Commercial Operations Manager, Bailey Nelson

A Booming ERP

From Bondi to the world
Founded in Sydney’s Bondi Beach in 2012, Bailey Nelson’s fashionable sunglasses and spectacles quickly made waves in Bondi and beyond. Designing all products in-house and hand-picking quality manufacturers to partner with, the company has grown to 70 stores across Australia, New Zealand, Canada and the UK.
The wrong fit
With such rapid growth, Bailey Nelson found it challenging to manage its global expansion, as each country had a different general ledger system. Furthermore, not having a singular ERP solution limited its ability to effectively manage its supply chain, struggling with multi-location inventory management, foreign currency and its ability to produce timely consolidated financials.
The right specs
Bailey Nelson needed a more robust business management solution to manage the business across geographies. Deploying NetSuite in 2019, the business has seen marked improvements to visibility over inventory, supply chain and financial processes with one easy-to-use platform.
Future focus
In the future, Bailey Nelson will continue to upskill its staff to fully utilise the NetSuite system. The introduction of NetSuite’s Planning and Budgeting could be a potential addition for the company going forward.


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