Cloud ERP drives global growth for Bugaboo

Bugaboo Consolidates 8 ERP Systems to Glide Inventory Across Channels, Empower B2C Growth

Bugaboo designs award-winning strollers and parenting solutions, helping families to create endless moments of fun and discovery no matter where they go. After kickstarting a stroller revolution more than two decades ago, Bugaboo continues to innovate across its complete range of products, which includes strollers, car seats, travel cots and accessories, designing each to be comfortable and really easy to use.

Company

Bugaboo

Location

Amsterdam, Netherlands

Industry

Manufacturing

Employees

500-1,000

NUMBER OF SUBSIDIARIES

NUMBER OF COUNTRIES

SYSTEM REPLACED

Various legacy ERP systems

NETSUITE PRODUCTS IMPLEMENTED

NetSuite OneWorld
Planning and Budgeting
SuiteAnalytics
Project Management

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“[NetSuite is] helping the internal process transformation. It’s helping the different departments to do things smarter. And it’s helping us to be much more data-driven with greater visibility.” Rein Droog, VP IT, Bugaboo

Standardisation Drives Growth Goals

First steps: After 20 years of organically growing the business and its technology stack, it was time for Bugaboo to start a massive program to standardise its operations. The centerpiece was consolidating eight different ERP systems to harmonise data and simplify workflows.

Systems come together: Bugaboo chose NetSuite OneWorld over other ERP solutions after an intense RFP process including product demos and deep dives. With NetSuite, the company has standardised processes across finance and order and inventory management, including connecting a separate ERP instance managing manufacturing at its factory in China.

Speeding order-to-cash: Bugaboo now has accurate, reliable information on the complete order-to-cash cycle, giving it the ability to optimise inventory levels and meet demand. Order processing, transaction and fulfilment are standardised. Bugaboo handles inventory planning through a virtual setup allowing it to funnel inventory through the various sales channels—B2B commerce, B2C commerce, e-tail and brand stores—when orders are received in the system.

More milestones ahead: Bugaboo plans to mature its omnichannel capabilities to help hit its revenue growth targets. With an accurate, single database, it can confidently share information on order status and shipments with customers and share customer information across channels and departments.