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Global Research Firm Plans to Double Membership with NetSuite

ESOMAR operated with a patched-together set of static systems before moving to NetSuite. The market research firm consolidated ERP and CRM and integrated its website with NetSuite, and added customisations to meet business needs. Today, ESOMAR has an engaged workforce using NetSuite to grow worldwide membership, with ambitious plans for the future.





Amsterdam, Netherlands


Market research

Number of USERS


Systems replaced

Siebel, Exact ERP

Netsuite Products Implemented

NetSuite OneWorld
NetSuite Site Builder
Advanced Financials


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“NetSuite is an interactive system; it provides me with the real-time information I need at anytime, and generates activity reports from a financial and commercial level.” Marie-Agnes Mourot de Lathyle, Chief Finance and Operations Officer, ESOMAR

Primed for Rapid Growth

NetSuite wins over Sage upgrade
Amsterdam-based research firm ESOMAR serves 5,000 members worldwide and reaches in excess of 25,000 practitioners thanks to the ESOMAR corporate membership. It needed to detangle aging, disconnected systems for better access to member data and more accurate data to serve members and make sales. With NetSuite CRM and ERP capabilities, ESOMAR avoided the overhead and lengthy implementation of an on-premise system—something the CFO wanted to avoid. Custom scripting has also enabled flexibility for the company.
Customization and employee buy-in bring rewards
ESOMAR’s fostered user adoption with coordinated demonstrations and requiring morning log-in. In-house evangelists led the way with education and custom scripting. NetSuite has allowed better reporting, offering varied perspectives and deeper analytics, and its mobile access has enabled the sales force.
ESOMAR expects ambitious growth with NetSuite
With business requirements growing, in 2014 ESOMAR executives started planning for five to 10 years out. With the next phase, ESOMAR leaders aim for even better reporting, real-time data to serve members, and cleaner databases to power smart growth.


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