Girafa Increases Revenue 8x in 1 Year Using NetSuite Efficiencies

Founded in 2008, Girafa was created to help consumers buy technology products that are right for them. It had ambitious goals: working only with the best brands and products on the market, designing a website with the simplest possible shopping experience, and developing the best customer service in Brazil. Girafa grew 8x during the pandemic’s peak and has maintained that growth since. Given that growth rate, Girafa needed a business system that would support its expansion. The team identified NetSuite as the perfect ERP partner.


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“Our company has experienced great growth. We certainly couldn't have handled this transaction volume with our previous software the way we can with NetSuite.” Hélio Diniz, IT director, Girafa

Optimising for Expansion

Electric growth
Girafa uses competitive pricing and an especially customer-focused approach to stand out from other online technology retailers. In addition to expanding its product mix and customer count, the business recently launched Passaporte Girafa. This international arm extends Girafa’s product curation from Brazil to the world, bringing the best in technology to the Brazilian consumer. Passaporte Girafa will account for an estimated 20% of sales this quarter, marking a quick rise in market penetration.
Obstacles prove powerful
As Girafa expanded, finance processes and logistics operations remained slow and inefficient. For example, a single person handled the entire sales and billing processes manually. Finding an automated business system became a must, especially as online shoppers started expecting increasingly fast fulfillment.
Automation as the answer
Girafa chose NetSuite as a complete solution with integrated modules that could handle each of its current and future needs. Billing saw especially fast improvements: Girafa’s previous billing software struggled to process a growing number of transactions, so invoices were often created late. Now, the team uses NetSuite accounts receivable(opens in new tab) capabilities to issue all invoices on time, boosting cash flow. Furthermore, with NetSuite Inventory Management, delivery time went from one week to one day for products shipped within Brazil ­— allowing Girafa to quadruple revenue in just one year.
Moving on to a global expansion
As Girafa continues to expand its geographic reach, it will seamlessly manage finances across continents with NetSuite OneWorld’s real-time currency conversion, financial consolidation, and tax compliance capabilities. Girafa plans to keep strengthening its reputation as one of Brazil’s major electronics retailers and projects growth of about 30% next year, largely due to its partnership with NetSuite.

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