Global Fitness and Leisure Shapes Up for Omnichannel Business Success

Over 17 years, Global Fitness and Leisure (GFL) has grown from a small bicycle wholesaler into a leading B2C and B2B merchant of bikes, fitness equipment, playground equipment and other products that help adults and kids live healthy lifestyles. With strong growth in sales and its product lineup, GFL needed to replace spreadsheets and entry-level accounting with an integrated, scalable solution.

Global Fitness and Leisure


Global Fitness and Leisure


Campbellfield, Victoria, Australia








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“NetSuite as an ERP and web store system has been really brilliant and going forward, gives us lots of room to grow.” Reece Huang, Marketing Director, Global Fitness and Leisure

Ecommerce Leads to Brisk Growth for Australian Retailer

A unified platform supporting four branded companies
NetSuite provides GFL with a unified platform for financials, inventory management, ecommerce and case management across four branded companies: Lifespan Fitness, Lifespan Kids, XDS and Progear bikes. It’s helped GFL efficiently grow into a thriving omnichannel business, with ecommerce sites, two brick-and-mortar stores and hundreds of retail partners in Australia, China and the U.S.
Ecommerce revenue leaps 70% on NetSuite
Revenue is growing at a brisk 15 percent a year, led by 70 percent ecommerce sales growth since GFL went live on SuiteCommerce Advanced for two websites in 2016. That aligns with 50 to 100 percent increases in site page views, and a huge drop in bounce rates, from 15 to 4 percent. GFL has also doubled its warehouse locations and grown its retailer and dealer partnerships.
A competitive edge in the fitness market
NetSuite gives GFL an edge over the competition, especially with ecommerce and reporting on real-time data for better decisions. Financial and inventory management processes take a fraction of the time they once did. As a more efficient company, GFL can focus on its passion for delivering top-quality products for active lifestyle consumers.


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