Harvey Maria Harnesses NetSuite SuiteCommerce to Increase Sales by 30–40% Year-on-Year


Harvey Maria

Company

Harvey Maria

Location

Sussex, United Kingdom

Industry

Luxury floor coverings

Applications Replaced

Sage Line 50, ACT! CRM, Microsoft Access and Excel


“Helped increase sales by 30–40% YOY since 2009. Can now easily sell and ship internationally, keeps the profile of a large company but operate like a lean, small one.” Harvey Maria

Customer Success

  • With NetSuite SuiteCommerce, Harvey Maria can now run all its ecommerce, accounting, warehouse and stock levels and data on a single, cloud platform.
  • All orders, shipping costs and currency conversions for international customers, are now processed automatically with just a click of the shoppers button.
  • Customer satisfaction levels have also increased as staff are able to instantly access information to answer enquiries. Harvey Maria is now able to use integrated CRM information to better market the business.
  • This has enabled Harvey Maria to consistently increase turnover; the flooring company is now projected to make £1.1–£1.2 million this year, with sales growing by between 30–40% year-on-year since 2009.
  • As all key business processes are now automated through the cloud, they can operate with just three full time salaried staff and manage a complex network of third-party experts; this saves £165,000 in staff costs every year.
  • Automating key business processes through NetSuite also frees up valuable time to develop their business strategically with new designer ranges and a revised focus on corporate development projects.

Challenges

  • Harvey Maria was looking to achieve rapid growth, both through domestic and international sales, while still operating like a lean, small company and without having to pay large upfront costs in new technologies.
  • Limited office space so needed a system in the cloud so they could use what space they did have efficiently, rather than for servers.
  • Harvey Maria wasted a lot of time manually collating information from disparate spreadsheets and systems, including having to calculate shipping costs and currency conversions for international orders.
  • Having information stored in several different places directly impacted customer service.

Solution

  • Went live with NetSuite ecommerce in 2006, since upgraded to NetSuite SuiteCommerce.
  • Immediate access to an affordable and scalable cloud-based solution that can support multiple users from different departments around the business as it grows.
  • Manages and integrates accounting, CRM, B2B and B2C ecommerce, including shopping cart management and check-out.
  • Automates all reporting processes.

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