1. Customer Testimonials
  2. P.L.A.Y.

Innovative Pet Bed and Toy Maker P.L.A.Y. Leaps from Startup to Success with NetSuite

P.L.A.Y.

Company

P.L.A.Y.

Location

San Francisco, Calif.

Industry

Retail, Distribution

Applications Replaced

None; company launched on NetSuite

Solutions

NetSuite Financials
Inventory Management
CRM

“With NetSuite, we've been able to simplify all the complex parts of operations to focus on growing the business.” P.L.A.Y.

Customer Success

  • Innovative maker of high-quality, eco-friendly pet beds, toys and accessories has achieved 70% year-over-year growth since launching on NetSuite in 2010.
  • With a strategic decision to launch on NetSuite, Pet Lifestyle and You (P.L.A.Y.) gained a scalable business platform and avoided the need for a disruptive IT overhaul amid subsequent growth.
  • P.L.A.Y. has rapidly scaled its multichannel business across its direct-to-consumer website, more than 1000 retail store partners and international distributors covering more than 38 countries of Europe, Asia and Latin America.
  • P.L.A.Y. has leveraged NetSuite flexibility to expand beyond original pet bed product to offer hundreds of SKUs.
  • NetSuite inventory and order management synchronizes with a third-party logistics (3PL) partner to ensure fast, accurate fulfillment.
  • NetSuite CRM gives sales reps a single record of all interactions with each customer to help build trusted, profitable relationships.
  • P.L.A.Y. streamlines its lead-to-order-to-cash cycle with seamlessly integrated CRM and ERP capabilities.
  • Integration solution from NetSuite partner Celigo connects NetSuite and Magento-based ecommerce site to avoid manual data re-entry.
  • On-demand visibility into real-time data with rich reporting enables P.L.A.Y to constantly monitor and optimize the business.
  • Anywhere, anytime cloud access enables P.L.A.Y. personnel to work over laptops, smartphones or tablets from a trade show, hotel, home and elsewhere.

Challenges

  • A former management consultant, P.L.A.Y. Co-Founder Will Chen was familiar with the growing pains a startup would likely encounter if it launched on entry-level disparate systems.
  • P.L.A.Y. wanted a robust, scalable business management solution in the cloud to maximize efficiency from the outset and drive rapid growth.

Solution

  • Selected over SAP and Zoho, NetSuite provided P.L.A.Y. with a single system covering all core business processes.
  • P.L.A.Y. has avoided the cost and business disruption of needing to upgrade from fragmented entry-level applications in the middle of a growth curve.
  • Straightforward implementation in just two months enabled P.L.A.Y. to rapidly launch its business, while NetSuite support has been valuable in rapidly addressing questions.

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