PropertyGuru Thrives in Fast-Growing Real Estate Market with NetSuite OneWorld

A network of regional portals that connect buyers, renters, real estate agents and developers, PropertyGuru grew from a start-up in Singapore in 2007 to support the needs of 4.5 million visitors a month to its four country-specific sites. As it expanded, it became clear its existing system of MYOB, Salesforce.com and disparate spreadsheets could not support its growth.

Company

PropertyGuru

Location

Singapore

Industry

Media Publishing

Employees

300

Number of Subsidiaries

Number of Countries

Applications Replaced

MYOB, Salesforce.com, Excel

NetSuite products implemented

NetSuite OneWorld
CRM
Revenue Recognition

Leading Property Portal Triplets Revenue

Managing global finances from one system: After evaluating Sage and Microsoft GP solutions, PropertyGuru turned instead to the cloud, implementing NetSuite OneWorld for financial consolidation across its Singapore HQ and Malaysia, Thailand and Indonesia subsidiaries, with multi-currency conversion and revenue recognition across its web, print and event advertising.

Efficiency amidst significant growth: In the first two years on NetSuite OneWorld, PropertyGuru tripled its revenue and workforce, while slashing monthly financial close time from a month to 10 days while sales has real-time visibility into advertising customers to improve sales and service effectiveness.

Expanding usage, growing business: NetSuite OneWorld’s features and scalability will allow PropertyGuru to expand its use of the solution to encompass sales force commission and incentive compensation management, inventory management and order management while expanding into new offices rapidly with simple in-house deployment.