Regina Andrew Detroit Optimizes Buyer Experience with New Commerce Platform

In 1997, husband and wife team Carla “Regina” Zajac and Jimi “Andrew” Slaven turned their passion for art into Regina Andrew Detroit, a wholesale manufacturer specializing in home décor. After years running on siloed, legacy systems, the company needed a system to improve inventory management, provide engaging online experiences and support long-term growth. Regina Andrew chose NetSuite’s unified cloud platform to consolidate systems, streamline operations and optimize online purchasing for its B2B buyers.

Company

Regina Andrew Detroit

Location

Riverview, Mich.

Industry

Wholesale Distribution

IMPLEMENTATION PARTNER

NetSuite Professional Services

NETSUITE PRODUCTS IMPLEMENTED

NetSuite ERP
NetSuite SuiteCommerce Advanced
CRM
Inventory Management
Order Management

SYSTEMS REPLACED

Magento
AcctVantage ERP

Learn How Cloud ERP Can Streamline Your Business.

Schedule a free consultation(opens in new tab)

“By adopting the NetSuite unified cloud-based system, we have lowered IT costs, streamlined our business and improved the customer experience.” James Bonomo, COO, Regina Andrew Detroit

Real-Time Data in the Cloud

Real-time inventory management, faster order processing: One of the biggest challenges for Regina Andrew Detroit was keeping track of inventory that changes throughout the year with new designs. The NetSuite solution not only provided a single source of truth for inventory, but also order and customer data.

Optimizing the online buying experience: Regina Andrew Detroit replaced its Magento ecommerce site with NetSuite SuiteCommerce to support its B2B clients, including Neiman Marcus and Lamps Plus. After logging into the website, buyers can see their account pricing, get real-time and future inventory availability and place orders. Buyers can also apply credits and make payments against outstanding invoices. Designers can create project lists and add items to each list, then easily purchase.

Empowering sales representatives with digital: Instead of taking orders, Regina Andrew Detroit’s sales representatives can focus time on value-added services and building brand loyalty. With extensive product information and detailed images, the new website is also used as a sales presentation tool.

Resources

**Product Tour** See NetSuite for Wholesale Distributors in Action

**White Paper** How to Pick an Inventory Management Solution that Scales with Your Business

Learn How the #1 Cloud Business Suite Can Transform Your Business

Schedule a free consultation