Sheraa Foods

Sheraa Foods Bakes Innovation Into Multiple Sales Channels With NetSuite ERP

One of Saudi Arabia’s leading bakery brands, Sheraa Foods is renowned for its breads, pastries and fine desserts sold in 14 restaurants across the country, along with its history of bringing completely new items to market. It has three warehouses for ingredients, a central kitchen in Riyadh, and a satellite kitchen in each restaurant location. The food service business is part of parent company Sheraa Holding, which also owns a residential and commercial HVAC company.

“Because of the ease in making the orders and the back-office that runs from anywhere, we were able to launch brands with no physical existence.” Hashem Sharab, Head of Transformation, Sheraa Foods