Soccer Express Scores with NetSuite to Scale Omnichannel Business

Founded in Coquitlam, British Columbia in 1998, Soccer Express is the largest volume soccer dealer in Canada, offering merchandise from global brands including Nike, Adidas and Puma. As the company was growing, it realized its siloed, legacy systems couldn’t support its business. Soccer Express chose NetSuite’s unified cloud commerce platform to scale operations and support ecommerce expansion. As a result, they’ve increased revenue by 25 percent.

Soccer Express


Soccer Express


Coquitlam, British Columbia


Sporting Goods


60-70 employees


2 (US, Canada)


Aralco for POS, Simply Accounting, Sage, Adobe for ecommerce


Order Management
NetSuite SuiteCommerce Advanced
NetSuite POS

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“Adopting a single solution that seamlessly unifies ecommerce with back-end business systems has given us the ability to scale and improve processes.” Andrew Veer, COO, Soccer Express

Cloud Solution Changes the Game

Unified cloud platform
Soccer Express has removed the hassles of having to manage upgrades, servers and dealing with version-lock issues. The company gets automatic product updates and a platform that allows for easy customizations and integrations. By consolidating fragmented sources of data into a single source of customer, order and product information, customer service representatives are able to provide better service and information to customers. Employees also now have greater insights into the business to enable them to run the business better.
Personalized online experience
Their new website on SuiteCommerce Advanced provides a fresh, engaging shopping experience, including the ability to customize merchandise with names and numbers as well as display tier quantity pricing. Now, with a responsive design website, the company has seen a 24 percent growth in mobile users and 30 percent increase in sales.
Optimized order and inventory management
With NetSuite, Soccer Express has a platform that can scale to meet the ordering and fulfillment spikes at the start of each season. Soccer Express has real-time insight into inventory across its two distribution centers and four retail stores. Orders that used to take six days to ship now go out in 24 hours or less.


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