Sonoma Media Investments Streamlines Media Acquisitions, Empowers Growth with NetSuite

Sonoma Media Investments, which owns a number of newspapers, magazines and web sites, had been a subsidiary company since 1985. When its parent company decided to sell Sonoma Media Investments at the end of 2013, it gave the company three months to transition off of its accounting platform Computron, after which, the cost of staying on Computron would be prohibitive.


Sonoma Media Investments

Company

Sonoma Media Investments

Location

Santa Rosa, Calif.

Industry

Media (print/digital newspapers and magazines in Northern California)

Employees

250

REVENUE

$40,000,000

SYSTEM REPLACED

Computron automated GL system

NETSUITE PRODUCTS IMPLEMENTED

NetSuite
NetSuite Financials
NetSuite Financial Planning

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“The choice for us was pretty clear—we needed to be in the Cloud, and NetSuite is the leader. NetSuite saved us a considerable amount of money compared to a more traditional route.” Sonoma Media Investments

Seamless Transition Onto a Future-Proof Platform

Fast, disruption free go-live
NetSuite was implemented within a tight deadline, transitioning the new businesses off the parent company’s systems without any disruption in service to customers. The implementation brought all major newspaper and magazine publications owned by Sonoma Media onto NetSuite as well, unifying all media properties on a single platform.
Efficiencies, flexibility lend business advantage
NetSuite provides robust financial controls and consolidation functionality, cutting month-end close by a week, while being flexible enough to integrate applications specific to the publishing industry via the SuiteCloud Developer Platform. With the success the company has had using NetSuite’s accounting platform, it will soon go live on NetSuite CRM and Cash-to-Pay platforms.
Gaining an edge in a competitive industry
With total integration of the GL, CRM and Cash-to-Pay platforms, Sonoma Media will have end-to-end visibility across its media properties and real-time access to data and planning capabilities to help monitor and optimize cash flow, Sonoma Media can make insight-driven decisions that allow it to evolve its business to compete in the challenging newspaper industry.

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