VHC Brands

VHC Brands Scales Business and Transforms the B2B Buying Experience

VHC Brands is a family-owned wholesale business that started with a small store in the ‘80s selling high-quality, handmade, patchwork quilts. Since then, the company has moved states, expanded overseas and created many popular home textile brands that are distributed to retailers ranging from small independent shops to large retailers, including Wayfair, Walmart, HSN, Overstock.com and Amazon. With this growth, VHC Brands was struggling to manage and scale its legacy, siloed systems, gain access to critical data needed to run the business and support its buyers online.


VHC Brands


Kirbyville, Mo., New Delhi, India


Wholesale Distribution






Sage for ERP, Homegrown ecommerce

“We sell to a wide range of buyers from small shops to large chains. SuiteCommerce Advanced has allowed us to create a rich online experience with features that cater to all of our buyers.” Ken Kline, CEO, VHC Brands

Confidence in the Cloud


The cloud keeps business surviving and thriving

VHC Brands selected the NetSuite cloud-based platform for ERP, order, inventory and warehouse management, and ecommerce. Having a cloud platform was even more crucial to the business when a massive fire destroyed VHC Brands’ office and warehouse. Thanks to the NetSuite solution being in the cloud, the company was back in business in three days from a temporary office space.


Evolving the online buying experience

In conjunction with NetSuite Commerce Agency Partner, Tavano Team, VHC Brands has an online store, vhcbrands.com, that provides an efficient and engaging online experience. Buyers can log into the site and see custom account pricing, inventory availability, generate quotes, place orders, pre-order items and get access to resources including images and product data for retailers to use for their websites and catalogs. The site management tools make it easy for the web team to maintain and update the site.


Inventory management and shipping simplified

VHC Brands now has complete inventory visibility to more efficiently manage over 5,000 SKUs. Fulfilling about 300 drop ship orders a day, VHC Brands is able to process the volume seamlessly with NetSuite and its EDI integration partner SPS Commerce. With “click and go” pick, pack and ship functionality provided by OzLink, the company is now able to offer same or next day delivery to its retail partners.


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