360° Customer View

Provide consistent and personalised cross-channel experiences, targeted marketing and superior customer service with a single view of all customer interactions and transactions across all touchpoints and channels.

• Truly Know Your Customers. Get a single, cross-channel view of every customer to provide consistent and personalised service, build loyalty, deepen relationships and grow lifetime value.
• Optimise Customer Engagement. With a central communication hub, deliver timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle.
• Customer Lifetime Value. Gain insight into the true profitability of your customers by capturing all interactions and transactions in a single system. Use this data to make more educated decisions on marketing spend and targeting segments that are most profitable.

Intelligent Order Orchestration

Meet customer expectations to buy, fulfil and return goods anywhere while maximising profitability. It’s easy when you have centralised order management and a single view of inventory across all channels and the supply chain.

• Fulfil Orders Quickly and Effectively. Manage orders from multiple channels—POS, web, call centre, mobile, kiosk—all in one place. Customers, suppliers and partners always know exactly what's happening with every order. You’ll process orders faster, satisfy more customers and lower operational costs.
• Optimise Inventory. Real-time, enterprise-wide inventory visibility, including stores, is key to enabling a buy anywhere, fulfil anywhere experience. You’ll reduce excess inventory, capture lost sales and promote the most profitable products to your customers.
• Better Manage Suppliers and Stock Levels. Connect global supply and distribution chains to ensure real-time information sharing, better coordination, increased responsiveness and shortened time to market.

Unlimited Expansion

Be ready to respond to opportunities by quickly deploying sites for multiple business models, channels, brands, countries, currencies and languages, all on the same platform.

KitchenwareDirect grows 1000% with 12 B2C, B2B and Retail Sites. Read Now.

• Expand Globally. Run your business around the world from a single platform that supports multiple countries, languages, tax rates and currencies. Easily consolidate multi-subsidiary reporting.
• Multiple Brands, Multiple Sites. Create and manage multiple websites for individual brands, geographies and business model—all from a single site instance.
• Support Any Selling Model. Combine business-to-consumer (B2C) and business-to-business (B2B) selling models on a single platform with a dramatically lower investment and no need to maintain separate systems.

Unified Commerce Platform

With a cloud-based infrastructure that unifies business applications and provides a central repository for order management and customer, item and inventory data, create seamless, omnichannel, brand experiences and streamline your business.

Williams-Sonoma powers global omnichannel expansion with SuiteCommerce. Watch Now.

• One Complete Commerce Platform. Eliminate integrations between separate systems with natively unified ecommerce, POS, inventory and order management, marketing, merchandising, customer service and financials.
• Run Your Business Better. Gain unprecedented, real-time visibility across your business by consolidating fragmented sources of data into a single repository to make informed, timely business decisions.
• Ultimate Business Agility. Our cloud-based solution provides the flexibility and adaptability needed to keep pace with business, reduce operational costs, increase efficiencies and eliminate the hassles of managing hardware and software.