Suzanne Myerson

Oracle NetSuite JAPAC Communications

DeNA deploys NetSuite OneWorld for global business management

NetSuite OneWorld Enables DeNA to Run Global Finance and Employee Management Across 10 Countries

NETSUITE SUITEWORLD 2014, SAN JOSE, Calif.—May 15, 2014—NetSuite Inc., (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that DeNA Co., Ltd., a global Internet leader best known for its mobile games, has deployed NetSuite OneWorld for the company's global management of financial and employee management across 10 countries including Japan, the U.S. and Singapore. DeNA is relying on NetSuite OneWorld to manage its core business operations including financial consolidation, multi-currency, order management and purchasing. In addition, NetSuite OneWorld's employee center capability allows DeNA to manage its global employee workforce. Since using NetSuite OneWorld, DeNA has improved business efficiency, streamlined business processes and gained real-time visibility to its business performance.

Since its founding as a Tokyo-based online auctions startup in 1999, DeNA has continuously expanded its portfolio of growth engines with a focus on mobile games and ecommerce. DeNA has also launched a host of new mobile services across a range of categories spanning from a mobile comic magazine app to an e-learning app. The company has expanded its mobile gaming business on a global scale with offices and development studios in Asia, the Americas and Europe. After a rigorous software evaluation process, the company selected NetSuite OneWorld to support its global expansion and business growth.

Atsushi Murakami, the head of DeNA's IT Strategy Department, described the company's introduction of NetSuite: "In order to support DeNA's growth, it was imperative for us to enable employees to share their internal data in a quick and efficient way. Our interoffice infrastructure for accounting, human resources and other administrative processes had to be flexible enough for the rapidly changing global business environment. It was also necessary for us to streamline our day-to-day operations as much as possible."

DeNA's initial priority was to deploy an HR management tool as the foundation of the group-wide business operation. The tool's ability to adapt itself to the constantly changing industry landscape was essential and DeNA was seeking to use it in multiple offices across borders. DeNA selected NetSuite OneWorld not only to run financial operations, but also to run HR workflows ranging from training, payroll, time-off, and expense reports to performance reviews, which significantly simplified and streamlined DeNA's business processes.

"NetSuite has given us access to basic employee data and allowed us to keep track of personnel changes for approximately 2,000 employees around the world, all in real-time. For example, this enabled us to automatically calculate in-house software development costs based on accurate, updated HR data. NetSuite also allowed us to monitor the revenues and cash-based costs for each of our game titles quickly, which is a major help for our business."

About DeNA
DeNA (pronounced "D-N-A") is a global leader of developing and operating mobile services including free-to-play games, the Mobage social games platform, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit:

About NetSuite
NetSuite Inc. is the industry's leading provider of cloud-based financials / Enterprise Resource Planning (ERP) and omnichannel commerce software suites. In addition to financials/ERP software suites, NetSuite offers a broad suite of applications, including accounting, Customer Relationship Management (CRM), Professional Services Automation (PSA) and ecommerce that enables companies to manage most of their core business operations in its single integrated suite. NetSuite software allows businesses to automate operations, streamline processes and access real-time business information anytime, anywhere.


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