Canada’s largest soccer store delivers personalised, digital-first shopping experiences
SAN MATEO, Calif.—May 31, 2017—Oracle NetSuite Global Business Unit, one of the world’s leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, today announced that Soccer Express, Canada’s largest distributor and retailer of soccer equipment and apparel, has implemented NetSuite’s unified cloud commerce platform to run its omnichannel sales spanning ecommerce and in-store point of sale (POS) across four stores, inventory management, order management and ERP. As a result of the implementation, Soccer Express has increased revenue by 25 percent.
Founded in Coquitlam, British Columbia in 1998, Soccer Express offers merchandise from global brands including Nike, Adidas and Puma. As the company experienced 30 percent year over year growth rates, Soccer Express realised its siloed, legacy Sage and Adobe systems could no longer support its business. The company required a scalable, flexible solution to manage the business and support its ecommerce expansion.
“Adopting a single solution that seamlessly unifies ecommerce with back-end business systems has given us the ability to scale and improve processes,” said Andrew Veer, Chief Operating Officer of Soccer Express. “By removing the burden of manual tasks, we’ve been able to take two employees previously dedicated to order entry and invoicing and move them to roles focused on better supporting our customers.”
Since going live with NetSuite in May, 2016, the customer experience has dramatically evolved. All customer information is captured in a single repository, providing a 360-degree view of all customer activity, including purchases, returns, exchanges, store visits and marketing campaigns. This allows customer service representatives to provide better service and information to customers. Similarly, when shoppers are in a Soccer Express retail store, sales associates can access the same information with NetSuite POS, which provides shoppers with a seamless experience across all sales channels.
The new website, running on SuiteCommerce Advanced, provides a fresh and engaging shopping experience, including the ability to customise merchandise with names and numbers as well as display tier quantity pricing based on volume. With its target audience of 13- to 24-year-olds, it was also critical for Soccer Express to support and optimise the mobile experience. Now, with a responsive design website, the company has seen a 24 percent growth in mobile users and 30 percent increase in sales.
The website caters to individual soccer enthusiasts as well as soccer clubs by offering customised, private club stores. Each club store has its own unique merchandise, pricing, and real-time inventory availability. Because club purchasing happens at the start of the season, it was critical for Soccer Express to have a platform that could scale to meet the traffic and order management spikes.
“We support more than 150 soccer clubs across Canada and we wanted our customers to feel like they were shopping on a local online store,” said Veer. “We now have a platform that can meet the demands of our business.”
With NetSuite’s unified cloud commerce platform, Soccer Express has gained the following benefits:
Optimised inventory management. With two distribution centers and four retail stores, Soccer Express has real-time insight into inventory across its entire enterprise. It can utilise inventory from across its stores to fulfill ecommerce orders as well as ship direct from suppliers.
Efficient order management. With a centralised order management system for orders from all channels, Soccer Express can process orders faster, satisfy customers and lower operational costs. Orders that used to take six days to ship now go out in 24 hours or less.
Improved communication. Customers receive updates on every stage of their order from processing to shipping and delivery. Customer service is now standardised and employees across the company have access to all order information to help improve the customer experience.
Unified cloud platform. Replacing Sage for its ERP and Adobe for ecommerce with a single cloud solution, Soccer Express has removed the hassles of having to manage upgrades, servers and dealing with version lock issues. The company gets automatic product updates and a platform that allows for easy customisations and integrations.
Experience NetSuite at IRCE 2017
NetSuite is empowering Soccer Express to transform its business. Merchants attending IRCE 2017 from June 6-9 at McCormick Place in Chicago will have the opportunity to see firsthand how NetSuite’s unified cloud commerce platform is enabling B2C and B2B businesses to provide customers with a seamless shopping experience as well as optimise business operations. To learn more and schedule a personal demo at NetSuite’s booth #701 please visit www.netsuite-irce.com.
About Oracle NetSuite Global Business Unit
Oracle NetSuite Global Business Unit pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, Oracle NetSuite Global Business Unit provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.hk.
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