Forthea Interactive and MediaMax Focus on Creativity and Clients by Eliminating Business Process Complexity
SAN MATEO, Calif.—July 11, 2018—To focus time on rapidly changing client needs, boutique media agencies are selecting Oracle NetSuite to scale their business, without sacrificing creativity. For example, Forthea Interactive and MediaMax implemented Oracle NetSuite to gain a source of efficiency across their growing businesses and provide the support, transparency and creativity that clients demand.
Forthea Interactive Balances Data and Creativity With the Help of the Cloud
Founded in 2006, Forthea Interactive specialises in
SEO, pay per click, web analytics, website design and social media marketing. The company prides
itself on building successful campaigns for its clients by balancing the creative with the
analytical. To help achieve this balance and drive results for clients, Forthea Interactive
leverages NetSuite for financial management, customer relationship management (CRM) and project
management. With NetSuite, Forthea Interactive has a modern, unified system to integrate its
services and finance operations. As a result, collaboration and creativity are able to thrive.
“Marketing is very messy. There is so much data being collected that it’s hard to keep track and it can feel like drinking from a fire hose,” Chris Pappas, founder and CEO, Forthea Interactive. “In order to be more accountable to our clients, we had to be more organised and that’s where NetSuite comes in. NetSuite has provided us with a 360-degree view of our business. This allows us to easily track everything we need to do in order to run efficiently and successfully, and that ultimately helps enhance our client relationships.”
MediaMax Uses NetSuite From the Start to Help Manage Advertising Solutions and
Processes
MediaMax provides geo-targeted
print, data and digital advertising solutions for national brands, regional marketers, and SMBs
across the US and Canada. To help support its continued growth and successfully manage data for
its more than 1,000 customers, MediaMax utilises NetSuite OneWorld for financial management,
client management, and post-sale operations. NetSuite continues to be a critical platform and
has played an integral part of the company’s infrastructure since the company’s inception in
2003.
“As the media world continues to transform at an unprecedented rate, we have to ensure we keep up,” said Charles Wirth, COO and CFO, MediaMax. “With NetSuite, we worry less about any of our key business processes, even as we continue to grow. What this allows us to do is spend time creating new products, focusing on creative solutions, and most importantly driving results and value for our clients.”
“We know the pressure media agencies are under. They need to deliver the transparency clients are now requiring while maintaining their creative culture,” said Chris Hering, Director of Advertising & Media Product Marketing, Oracle NetSuite. “NetSuite helps boutique media agencies like Forthea Interactive and MediaMax by streamlining agency workflows, allowing them to gain real-time insight into client and project-based accounting and deliver the best possible client experience.”
Oracle NetSuite will be attending AdAge’s Small Agency Conference on July 17-18, 2018 and hosting a networking breakfast. Please register here ASAP, space is limited.
Supporting Resources
About Forthea Interactive
Forthea Interactive is a results-driven agency serving brands both locally and nationally and
across many industries. To learn more visit https://www.forthea.com.
About MediaMax
Founded in 2003, MediaMax provides multi-channel, premium local advertising solutions to
national brands, regional marketers and local companies in more than 100 local markets in the
U.S and Canada. As the exclusive local advertising partner of Condé Nast, MediaMax delivers
integrated local ad programs to more than 1,000 clients across a wide range of vertical markets
including financial services, travel, healthcare, real estate, pharma, and more. To learn more
visit https://mediamaxnetwork.com/.
About Oracle NetSuite
For more than 20 years, Oracle NetSuite has helped organisations grow, scale and adapt to
change. NetSuite provides a suite of cloud-based applications, which includes financials /
Enterprise Resource Planning (ERP), HR, professional services automation and omnichannel
commerce, used by
more than 40,000 customers in 219 countries and dependent territories.
For more information, please visit http://www.netsuite.com.hk.
Follow NetSuite’s Cloud blog, Facebook page and @NetSuiteAPAC Twitter handle for real-time updates.
About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class
database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers
throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please
visit us at oracle.com.
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