Suzanne Myerson

Oracle NetSuite JAPAC Communications

NetSuite and Gigya help businesses deepen customer engagement

Joint Integration Leverages Permission-Based Consumer Identity and Behavioral Data to Deliver a Rich and Immersive Brand Experience

SHOP.ORG SUMMIT and SAN MATEO, Calif.—September 30, 2014—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, and Gigya, provider of the Connected Consumer Management Suite, today announced the availability of the new Gigya SuiteApp, which has achieved "Built for NetSuite" verification having met the NetSuite SuiteCloud Platform's development standards and best practices. The SuiteApp, built on NetSuite's SuiteCloud Development Platform by Gigya, is available now at at no cost to joint Gigya and NetSuite customers.

Today's consumers expect to receive a seamless and personalised experience no matter how they engage with a brand. Gigya helps businesses understand and reach their customers by increasing registrations and identifying customers across devices, consolidating data into a single customer view, and increasing ROI by integrating data into marketing and service applications.

With the new Gigya SuiteApp, NetSuite customers are able to access the rich, permission-based consumer identity and behavioural data collected on Gigya's cloud-based platform and use it to deliver a more personalised, relevant and engaging experience across their NetSuite SuiteCommerce webstore, in the store or over the phone. The new Gigya SuiteApp also allows NetSuite customers to:

  • Deliver the most personal, customised experience to consumers through technologies such as Gigya Social Login and Registration-as-a-Service, allowing consumers to tell brands who they are when they register and log into their site or mobile application.
  • Collect and normalise permission-based identity and behaviour data with products like Gigya Identity Storage to gain an unparalleled understanding of consumers while ensuring compliance with social network and data storage policies.
  • Turn visitors into loyal customers by offering them a completely social on-site experience with Social Plugins and Gamification and by personalizing online experiences and marketing campaigns.

"Consumers reward retailers that can deliver better, more relevant experiences with higher sales volume, greater average order value, brand evangelism and long-term loyalty," said Patrick McCue, Gigya Vice President of Global Channels and Alliances. "Our integration with NetSuite opens exciting new opportunities for businesses to engage with consumers in dynamic and relevant ways to build profitable relationships."

"With the new Gigya SuiteApp our joint customers will be able to enrich SuiteCommerce's responsive shopping experiences with personalised social content, moving from simple shopping to true brand engagement," said Andy Lloyd, General Manager of Commerce Products for NetSuite. "Gigya enhances NetSuite's customer-centric approach to commerce by enriching the customer profile, allowing our customers to provide more engaging, personalised and seamless experiences."

Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.


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