Cousins Greg Balestrieri and Joe Melville had family connections to the confectionary business when they founded Candy.com, which would later become Green Rabbit, in 2009, and had a goal of becoming the “corner candy store of the world.” Selling to retailers, event planners and candy lovers, Candy.com soon confronted a challenge—shipping chocolate bars during the warm summer months. This dilemma led the team to quickly learn the intricacies of temperature-sensitive supply chain logistics.
Green Rabbit
Braintree, Mass.
Food and beverage
25-100
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“NetSuite’s been able to keep up with our explosive growth. We can triple our volume right now and it wouldn’t impact our systems.” Greg Balestrieri, CEO, Green Rabbit