Pola Orbis Consolidates Three Brands in One System

Retail Group Automates to Save 20 Hours per Month With NetSuite

Hong-Kong-based Pola Orbis Travel Retail manages the duty-free retail sales of three luxury skincare and makeup brands. The company primarily targets markets in Asia, particularly China and the island of Hainan, where Chinese tourists can buy cosmetics and skincare products duty-free. Pola Orbis Travel Retail has experienced significant growth in recent years via its wide range of luxury products.

COMPANY

Pola Orbis Travel Retail

LOCATION

Hong Kong

Industry

Wholesale Distribution
Retail

Employees

50 to 99

Number of Subsidiaries

Number of Countries

Applications Replaced

Legacy System

NetSuite Modules Deployed

NetSuite ERP
NetSuite Order Management
NetSuite Demand Planning
NetSuite Fixed Asset Management

IMPLEMENTATION PARTNER

Motiv Digital

Learn How Cloud ERP Can Streamline Your Business.

Schedule a free consultation(opens in new tab)

“NetSuite will help us grow and is extremely user-friendly. We don’t need developers to generate customised data—instead, employees use the search function, customise view settings and filters, and save their personalised configurations.” Yutaka Ikeda, Corporate Management Director, Pola Orbis Travel Retail

ERP Lightens Load for Travel Retail Brand

Duty-free business takes flight: Pola Orbis Travel Retail operates the duty-free sales channels of three brands: POLA, Jurlique, and THREE. Each brand managed its own duty-free sales until leaders centralised the process by consolidating those companies under Pola Orbis Travel Retail. This gives the business greater negotiation power when selling products to major duty-free retailers such as China Duty Free Group and DFS Group.

Data discrepancies impact efficiency: For more than a decade, each brand ran its business on a separate legacy ERP system. That posed problems when Pola Orbis Travel Retail brought them together—for example, order and sales data was siloed under each brand. Manually tracking this data across B2B and B2C channels took up to five hours per week. The system crashed frequently and created significant downtime, as its IT partner was on another continent.

Simplified inventory management saves time: Last year, Pola Orbis Travel Retail switched to NetSuite ERP to take control of its growing operations. Now, leaders use NetSuite Order Management to automatically track B2B and B2C inventory data, resulting in faster delivery to customers. The system estimates customer-side inventory levels, helping Pola Orbis Travel Retail know when to reorder stock. Overall, the team has eliminated 20 hours of manual work per month.

Forecasting for future growth: Pola Orbis Travel Retail is currently implementing NetSuite Demand Planning to further fine-tune inventory planning. The module will help forecast inventory needs, considering factors like historical demand, seasonality, open opportunities, and sales forecasts. With more accurate forecasts, it will be easier for Pola Orbis Travel Retail to strike the right balance with inventory, reducing carrying costs and supporting growth across the Asia–Pacific region.